Analysis and Suggestions on the Current Status of Token Issuance in the Crypto Market

Currently, the performance of newly issued tokens in the crypto market is generally poor. Data shows that among the 103 projects listed in 2024, most token prices have declined. Even being listed on mainstream exchanges like Binance does not guarantee an increase in token prices.

The reasons for this phenomenon mainly include the following points:

1. The project valuation is too high. Many projects have already been highly valued in the private placement round, making it difficult to maintain a high valuation upon listing.

2. The listing fees on exchanges are expensive. Mainstream exchanges typically charge high listing fees, including Token, deposits, and marketing expenses, among others. These fees can reach up to 16% of the total Token supply and amount to millions of dollars.

3. VC and exchange's profit orientation. VCs tend to drive up private placement valuations and delay token issuance. Exchanges, on the other hand, hope to obtain more fees through high valuations.

For crypto project teams, it is recommended to adopt the following strategies:

1. Lower the initial valuation and issue tokens at a lower price.

2. Prioritize issuing on DEX to avoid high listing fees.

3. Focus on product development and user growth, rather than pursuing short-term price increases.

4. Develop a fairer token distribution plan to allow users to share in the growth dividends.

5. Control the scale of private placement and issue tokens early to gain user support.

![Arthur Hayes to crypto projects: Instead of trying every possible way to get listed on Binance, it's better to go directly to DEX](https://img-cdn.gateio.im/webp-social/moments-26f96768959e2f49756fdb9451372658.webp01

Overall, project teams should focus on creating quality products and expanding their user base, rather than blindly pursuing large exchanges. Only by truly creating value for users can they achieve long-term healthy development.